Lighter files for your business
Your results
Up to 94% smaller, with no visible loss
Automatically handled in WordPress
Spark Media Optimizer is a WordPress plugin: you upload as usual, and compression and modern formats are handled in the background for you, without needing to fine-tune each image.
- New uploads and your existing media library are included, with no separate export step.
- Server-side processing: your dashboard stays usable while assets are queued.
- Optimized output per browser, with fallbacks where needed. You don't need to plan formats yourself.
How it works
1. Upload
You upload your images the way you're used to in WordPress.
2. Optimize
Spark analyzes and compresses automatically in the background.
3. Speed Up
Visitors get the optimized version: fewer bytes, same look.
What SMO delivers for you
Why images give you the most gains
On most sites, images are the heaviest part. Not only do your visitors notice that, search engines also look at loading speed and stability. If you handle it smarter, you don't have to overhaul your entire stack right away.
Spark Media Optimizer is designed for WordPress: you keep working the way you're used to, and in the background compression and conversion to faster formats happens that browsers are happy to serve quickly.
Compression that doesn't destroy your image
Nobody wants blurry product photos. That's why Spark checks each image to see what can safely be removed without you noticing it with the naked eye. You keep consistency in your brand identity, but with lower file sizes on the network.
Handy for webshops with hundreds of SKUs, portfolios and landing pages where every second counts. Less data over the line means faster loading, especially on mobile.
Choose the Spark plan that fits your sites
Frequently asked questions
Yes. Once the plugin is active, Spark picks up your existing media. You don't need to re-upload or process anything manually.
You'll get a notice around 80% and when you hit 100%. After that, processing waits until your limit resets or you choose a larger plan.
We work with secure copies and account for rollback. So if you want, you can go back to the old state.
That depends on your plan. On the Agency plan you can work with lots of sites at once without hassle. Unsure? Just email and we'll think it through with you.
WordPress multisite is set up differently by many hosting and plugin combinations. In many cases Spark works just like on single-site installs, but do check your setup or ask us.
For web display, some metadata is often unnecessary and heavy. Spark can strip it where it's safe for your use case; specific needs can be discussed and adjusted.
Yes, as long as cache rules are correct. After a bulk run, a cache purge may be needed so visitors see the new formats. Common WordPress cache plugins are compatible if you don't set aggressive "ignore query string" on media.
You set the policy as Spark supports it: often AVIF where possible, WebP as a broad fallback, original as a last resort. Details are in the plugin settings.
Yes, you can often choose to optimize only new media, only the library, or both. This allows you to migrate gradually.
Double optimization is rarely needed. Compare results on bytes and quality; Spark focuses on perceptual quality and modern codecs in your own workflow.
That depends on the number of assets, average size, and your limit. Small sites often finish quickly; large libraries process gradually through the queue.
Yes, you can stop processing or deactivate the plugin. Keep in mind: visitors will see your old delivery again until you come back.
Lossless: no quality loss, less byte savings. Lossy: maximum savings, higher risk of visible artifacts if you push too far. Glossy sits in between and is often the sweet spot for web shops and marketing visuals.
Spark is built around modern image delivery on the web. How your theme handles srcset varies by theme/builder; the plugin integrates where possible.
Sometimes, but conflicts can arise (double conversion or double lazy-load). Test on staging and keep one "source of truth" for compression.
Media keeps evolving; video and vector are on our roadmap. Let us know if you're handling volumes now.
Smaller images mainly help LCP and overall load time. It's not a guarantee for green scores - server, JS, and fonts matter too.
Caching, old HTML, or a plugin forcing the old file. Check response headers, cache layers, and whether your theme actually serves the optimized file.
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