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Spark Media Optimizer · Media compression

Lighter files for your business

Heavy images slow down your site and your sales. Spark compresses and converts them to faster formats, while your images still look sharp on screen.
-94% smaller on average
WebP & AVIF automatically
PDFs too
Compression
-94% size
WebP & AVIF
Automatic
8.0 MB
470 KB
Lighter
Without quality loss
Bulk
Entire library
PDF
Documents too
Sharp
No visible loss

Up to 94% smaller, with no visible loss

SMO compresses your images to a fraction of the original size, without noticeable quality loss.
94%Average savings
6.1xLighter than original
0Manual steps
WebP & AVIFWith proper fallback
Original8.0 MB
With SMO470 KB
WORDPRESS

Automatically handled in WordPress

Spark Media Optimizer is a WordPress plugin: you upload as usual, and compression and modern formats are handled in the background for you, without needing to fine-tune each image.

  • New uploads and your existing media library are included, with no separate export step.
  • Server-side processing: your dashboard stays usable while assets are queued.
  • Optimized output per browser, with fallbacks where needed. You don't need to plan formats yourself.
Media Library
IMGhero-banner.png-94%
JPGproduct-shot.jpg-81%
PDFbrochure.pdfloading...
475 KBOPTIMIZED
-94%SAVINGS
FasterLOAD TIME

How it works

No complicated settings. We do the heavy lifting.

1. Upload

You upload your images the way you're used to in WordPress.

2. Optimize

Spark analyzes and compresses automatically in the background.

3. Speed Up

Visitors get the optimized version: fewer bytes, same look.

What SMO delivers for you

See at a glance what you get. Tap or hover on the info icon for an explanation of each point.
FeatureSpark Media OptimizerWhy it matters
Average savings (PNG / heavy exports)Measured across a representative set of PNG images and heavy PDF or PowerPoint exports, compared to the unprocessed original.75 to 99 percentDirectly noticeable in load time
Compression processing timeProcessing happens in the background in a queue; you don't have to wait before you can continue working in WordPress.Fast (edge / queue)No manual step required
PDF in same workflowPDFs you upload through the media library automatically go into the same compression queue as images.YesHandy for downloads and whitepapers
PowerPoint / slidesPowerPoint files (.pptx) are automatically compressed upon upload, just like images and PDFs.YesHandy for presentations and pitches
Visual quality after compressionSMO selects the compression level for each image that produces no visible difference on screen.Perceptually tightNo visible loss
Modern image formatsWebP and AVIF are automatically offered to browsers that support them, with JPEG or PNG as fallback.Yes + fallbackWorks in every browser
AVIF where possibleAVIF often provides the smallest file size, but is not supported by every browser; SMO automatically switches back.YesEven more compact where possible
Bulk & existing libraryImages that you had already uploaded before installing SMO are also optimized in bulk.Included in workflowNo separate export step needed

Why images give you the most gains

On most sites, images are the heaviest part. Not only do your visitors notice that, search engines also look at loading speed and stability. If you handle it smarter, you don't have to overhaul your entire stack right away.

Spark Media Optimizer is designed for WordPress: you keep working the way you're used to, and in the background compression and conversion to faster formats happens that browsers are happy to serve quickly.

Compression that doesn't destroy your image

Nobody wants blurry product photos. That's why Spark checks each image to see what can safely be removed without you noticing it with the naked eye. You keep consistency in your brand identity, but with lower file sizes on the network.

Handy for webshops with hundreds of SKUs, portfolios and landing pages where every second counts. Less data over the line means faster loading, especially on mobile.

Choose the Spark plan that fits your sites

Transparent pricing for faster websites. Start small or scale up for agencies and networks.

Spark Media Optimizer

Compress images, PDFs and presentations to 80 percent smaller, directly in WordPress.

1 Site
For one website
€49,99 / per year
$49.99 per site / year
Buy 1 Site
  • 1 WordPress site
  • Unlimited number of images
  • WebP & AVIF
  • PDF & PowerPoint compression
  • Roll-back per asset
  • Bulk optimization existing library
Most popular
5 Sites
For freelancers
€125,00 / per year
€25.00 per site / year
Buy 5 Sites
  • Up to 5 sites
  • Unlimited number of images
  • WebP & AVIF
  • PDF & PowerPoint compression
  • Roll-back per asset
  • Bulk optimization existing library
15 Sites
For agencies
€175,00 / per year
€11.67 per site / year
Buy 15 Sites
  • Up to 15 sites
  • Unlimited number of images
  • WebP & AVIF
  • PDF & PowerPoint compression
  • Roll-back per asset
  • Bulk optimization existing library
50 Sites
For enterprise & networks
€225,00 / per year
€4.50 per site / year
Buy 50 Sites
  • Up to 50 sites
  • Unlimited number of images
  • WebP & AVIF
  • PDF & PowerPoint compression
  • Roll-back per asset
  • Bulk optimization existing library

Excl. VAT

Frequently asked questions

Quick answers to what we hear most often. Don't see your question? Feel free to email.

Yes. Once the plugin is active, Spark picks up your existing media. You don't need to re-upload or process anything manually.

You'll get a notice around 80% and when you hit 100%. After that, processing waits until your limit resets or you choose a larger plan.

We work with secure copies and account for rollback. So if you want, you can go back to the old state.

That depends on your plan. On the Agency plan you can work with lots of sites at once without hassle. Unsure? Just email and we'll think it through with you.

WordPress multisite is set up differently by many hosting and plugin combinations. In many cases Spark works just like on single-site installs, but do check your setup or ask us.

For web display, some metadata is often unnecessary and heavy. Spark can strip it where it's safe for your use case; specific needs can be discussed and adjusted.

Yes, as long as cache rules are correct. After a bulk run, a cache purge may be needed so visitors see the new formats. Common WordPress cache plugins are compatible if you don't set aggressive "ignore query string" on media.

You set the policy as Spark supports it: often AVIF where possible, WebP as a broad fallback, original as a last resort. Details are in the plugin settings.

Yes, you can often choose to optimize only new media, only the library, or both. This allows you to migrate gradually.

Double optimization is rarely needed. Compare results on bytes and quality; Spark focuses on perceptual quality and modern codecs in your own workflow.

That depends on the number of assets, average size, and your limit. Small sites often finish quickly; large libraries process gradually through the queue.

Yes, you can stop processing or deactivate the plugin. Keep in mind: visitors will see your old delivery again until you come back.

Lossless: no quality loss, less byte savings. Lossy: maximum savings, higher risk of visible artifacts if you push too far. Glossy sits in between and is often the sweet spot for web shops and marketing visuals.

Spark is built around modern image delivery on the web. How your theme handles srcset varies by theme/builder; the plugin integrates where possible.

Sometimes, but conflicts can arise (double conversion or double lazy-load). Test on staging and keep one "source of truth" for compression.

Media keeps evolving; video and vector are on our roadmap. Let us know if you're handling volumes now.

Smaller images mainly help LCP and overall load time. It's not a guarantee for green scores - server, JS, and fonts matter too.

Caching, old HTML, or a plugin forcing the old file. Check response headers, cache layers, and whether your theme actually serves the optimized file.