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Fair Use Policy
Last updated: April 16, 2026
This fair use policy explains what we consider normal, reasonable commercial use of SparkCore services, particularly where plans use terms like "unlimited," "high volume," or comparable language. The goal is fairness among customers, predictable pricing, and stable infrastructure for everyone. This document is not a replacement for your contract: in case of doubt, what appears in your quote or general terms applies.
1. Why a fair use policy?
Unlimited plans are attractive because they're simple: no micromanagement per megabyte on your bill. At the same time, truly unlimited capacity in the cloud is rare: energy, storage, egress, and support all cost money. Fair use ensures that a single customer doesn't consistently use a disproportionately large share of resources compared to similar customers on the same plan, which would indirectly harm others or force prices up for everyone.
This policy is meant to prevent misunderstandings. Most customers stay well within fair use. A small number of edge cases require custom solutions: we'd rather work together to find an appropriate upgrade or tailored agreement than enforce a hard disconnect.
2. What is "normal use"?
Normal use aligns with what you'd reasonably expect for your type of organization and chosen plan. Think of an online shop optimizing product photos, a media company with editorial images, an agency with multiple client sites, or a content platform with seasonal peaks. Spikes are normal; consistently extreme behavior falls outside that.
Key indicators include:
- Volume relative to your footprint: the number of sites, the number of visitors, and the amount of media you reasonably serve.
- Pattern: usage that roughly moves with your business (campaigns, seasons, launches) makes sense; usage that constantly stays at maximum without business justification may raise questions.
- Technical purpose: you use the service as intended for optimization and delivery of media to end users, not as a generic CDN for arbitrary workloads without consultation.
3. Examples of usage likely within fair use
- A retailer processing many images temporarily during Black Friday.
- An agency's WordPress network with multiple client sites, within the site or seat limits of your chosen plan.
- A news site publishing new visuals daily and running existing archive media in batches.
- A brand running large campaigns periodically and temporarily consuming more bandwidth as a result.
These are illustrations, not guarantees: your actual contract and any hard limits in the dashboard always apply.
4. Signals we may consider disproportionate
No list is exhaustive, but the patterns below can be reason to reach out. Often there's a good explanation (major migration, new customer, integration error); we'll resolve it pragmatically.
- Usage that structurally deviates by multiple orders of magnitude from comparable customers on the same plan, without your organization explaining that scale.
- Automation patterns that resemble scraping, brute-force processing, or deliberately circumventing rate limits.
- Reselling or "white label" of our capacity to third parties without a written agreement.
- Use of the service in a way that affects the stability or security of other customers
5. Measurement and transparency
Depending on the product, we measure things like objects processed, bandwidth, cache hits, API calls, or comparable units. We aim to give you visibility into your usage and trends in your account. Measurement points may evolve with product updates; we communicate material changes in measurement logic where appropriate.
If you expect to consistently exceed your plan's bandwidth, it's wise to reach out proactively. Then we can do capacity planning and prevent you from being unexpectedly degraded or blocked.
6. Our approach to signals
We operate on the principle of "talk first, then act". Typical steps are:
- Informal observation: automated alerts or review by operations.
- Contact: we approach you with facts (period, order of magnitude, comparison) and ask for context.
- Arrangements: where necessary we agree on temporary expansion, an upgrade, throttling, batch spreading, or technical optimization on your side.
- Formal steps: only in case of structural abuse or non-performance can measures follow, such as suspension or termination under the general terms and conditions.
7. Enterprise and custom solutions
For enterprise customers, different agreements may apply: fixed committed capacity, burst agreements, dedicated support, or custom SLAs. Fair use often remains relevant as a fallback, but the details are then stated in a quote or order confirmation.
8. Changes to this policy
We may update this fair use policy to stay aligned with product, market, and regulations. Material changes will be announced via email, product notification, or publication on the website with an updated date. Continued use after the effective date may be interpreted as agreement, unless you object and we must reasonably provide an alternative under your contract.
9. Soft limits and technical protection
Beyond fair use, technical limits may be active, such as maximum file size per request, limited parallel jobs, rate limits on APIs, or temporary throttling during peak load on shared infrastructure. These measures protect stability for all customers and are not punitive, but rather a system-level intervention.
If you find yourself hitting unexpected limits while your usage seems legitimate for business purposes, please get in touch: often there's a configuration option, a higher plan, or a temporary increase available.
10. Billing, upgrades, and true-up
When you consistently grow beyond your plan's intended scope during a billing period, SparkCore may suggest upgrading or purchasing an add-on. Depending on your contract, a true-up may apply: billing you retroactively for overage, or a planned migration to a suitable plan at the start of the next period.
We aim to communicate price changes and metric changes in a timely and transparent manner. If you have annual contracts or enterprise agreements, different rules for growth and consumption may apply.
11. Disputes and good faith
Fair use is not a tool to unexpectedly "exclude" customers. It is a framework to ensure fairness. Both parties will make reasonable efforts to resolve misunderstandings about usage and expectations through mutual discussion before taking formal steps.
12. Contact and questions
Do you expect exceptional usage, or would you like to check in advance whether your use case falls within fair use? Please contact us via our contact page. The sooner we know your plans, the better we can help you think through scale and costs.